Manchester Art Gallery

Manchester Art Gallery Interactive

Manchester Art Gallery – ‘Intelligence Centre’

‘Intelligence Centre’ is an interactive exhibit themed as a military command and control desk designed to elicit visitors’ personal responses to the theme of conflict and resolution inspired by Jacob Epstein’s sculpture ‘The Rock Drill’ and Tracey Emin’s appliqué blanket ‘Hate and Power can be a Terrible Thing’.

The exhibit holds no predetermined interpretive content. Instead it uses a question and answer technique to help the visitor build a structured personal response to the artworks. In this way the exhibit adapts to suit how each visitor interacts with the exhibition, changing with their mood and personal responses.

The exhibit uses an innovative combination of technologies to interact with visitors.

Handwriting recognition software is used to allow visitors to answer questions on a touchscreen using a simple stylus. Their answers are converted to text display and stored in a database to allow collation of trends in responses. At the end of the interaction, their answers, thoughts and ideas are converted to speech and broadcast over a tannoy system to other visitors to the gallery. The feeling created might not be a comfortable one but is reminiscent of surveillance during the Cold War, adding to their understanding of the exhibition’s themes of war and conflict.

“During the course of the exhibition there were over 40,000 visitors to Manchester Art Gallery. The success of the interactive was amazing, not only did visitors really enjoy using it they were empowered by how much they knew already about the artworks.” Team Leader, Manchester Art Gallery Project

Manchester Art Gallery Interactive

Manchester Art Gallery Interactive

Manchester Art Gallery Interactive

Manchester Art Gallery Interactive

Manchester Art Gallery Interactive

Manchester Art Gallery Interactive