Increasing secondary spend with a photo system

We have recently installed a new photo system at The World of Beatrix Potter in the Lake District. This creative approach is designed to appeal to families with young children, allowing them to be pictured with a range of favourite Beatrix Potter characters. The system replaces a previous system from a different provider.

We work closely with the attraction to maximise the revenue from the photo system. Remote measurement of key performance indicators such as the number of pictures taken and the number of items sold enables us to identify and improve conversion rates.  We have been very pleased to discover at our recent meeting with the client that sales from the first month of operation of the new system are up 50% on sales from the same month last year with the older system.

When we factor in the visitor numbers, we get an even more detailed picture and this allows us to make recommendations to increase the use or the flow of visitors, eliminating bottlenecks, in order to meet sales targets.

As with any visitor attraction there are, inevitably, seasonal trends and this approach allows us to test changes and improvements before the busier times, so optimising the use of the photo system throughout the year.

Moors for the Future – a sneak preview of Fire Aware

Throughout the winter, the weather stations that we installed at the Edale and Derwent Valley Visitor Centres in the Peak District have been collecting temperature and rainfall data.

Weather station at Moors for the Future

Working with experts from Manchester University we have written software that will take this data and predict moorland fire risk. Data will continue to be collected over the coming years and, as well as live fire risk prediction, visitors can see historical trends based on data from as far back as 1976 – we can already see that now spring is here the risk starts to increase.

Fire risk history interactive installation for Moors for the Future

This is the second phase of the Fire Aware project which will include the display of historical fire risk data, live data, two interactive games and a touchscreen exhibit explaining through images and interviews what goes on at various locations around the moors to reduce the risk of fire.

Read more about Phase One of the Fire Aware project here…

Wow. But not for Wow’s sake

We’ve been having some interesting conversations this week with organisations that see the appeal of an interactive exhibition and which are far from being the traditional museum or visitor centre.

The common thread that we’ve observed is about bringing a “wow” factor to locations where you perhaps wouldn’t expect it and in ways that address particular challenges the organisations face.

One natural attraction has a fascinating tour but the logistics inherent in a visit to the site tend to cause, at one stage, a little bit of a slump in the visitor experience. It’s the ideal point at which to create a “wow” factor that enhances the visit, brings consistency throughout what is otherwise an experience that has plenty to boast about, and complements the human interaction with the guides.

We’ve also been talking to people at a church who are considering how best to use an interactive installation to appeal not only to their existing congregation but to also help inform, educate and engage different types of visitors.

Church interactive installation

School groups will be an important focus and the exhibit will explain the activities and services at the church, its artefacts, and its social history in ways that support the curriculum. The “wow” factor will certainly be an essential part in ensuring that they are successful in reaching out beyond their established audience.

Revive your computer for just 50p

When you invest in hardware for your interactive exhibits it makes good sense to maintain it properly to get the best possible use from it.

One little-known thing is that your computer contains a small battery to remember the date and time. It’s seems like a small thing but, if the battery dies, your computer doesn’t work. It’s worth checking whether this is the cause of a non-functioning computer because the battery costs around a mere 50p – it looks like this…

computer date battery

I you don’t fancy tinkering inside your computer yourself it can be easily fitted by your local IT repair specialist. That’s much more efficient and cost effective than sending your computer back to be repaired or replaced, not to mention saving the considerable hassle of re-commissioning it.

This battery usually lasts for 4-5 years so, if your hardware goes on the blink after this time period, it’s well worth checking to see if a new battery will help.