Wow. But not for Wow’s sake

We’ve been having some interesting conversations this week with organisations that see the appeal of an interactive exhibition and which are far from being the traditional museum or visitor centre.

The common thread that we’ve observed is about bringing a “wow” factor to locations where you perhaps wouldn’t expect it and in ways that address particular challenges the organisations face.

One natural attraction has a fascinating tour but the logistics inherent in a visit to the site tend to cause, at one stage, a little bit of a slump in the visitor experience. It’s the ideal point at which to create a “wow” factor that enhances the visit, brings consistency throughout what is otherwise an experience that has plenty to boast about, and complements the human interaction with the guides.

We’ve also been talking to people at a church who are considering how best to use an interactive installation to appeal not only to their existing congregation but to also help inform, educate and engage different types of visitors.

Church interactive installation

School groups will be an important focus and the exhibit will explain the activities and services at the church, its artefacts, and its social history in ways that support the curriculum. The “wow” factor will certainly be an essential part in ensuring that they are successful in reaching out beyond their established audience.

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