Secondary spend success at The World of Beatrix Potter

At the beginning of 2014 we installed a photo system at The World of Beatrix Potter in the Lake District, replacing a previous system that had been underperforming in terms of generating secondary spend for the attraction.

Rather than simply install the system and let it run, we actively manage the account remotely, identifying trends in its use and identifying ways to improve its profitability.

Over the first quarter of its operation, we’re happy to say that we have achieved an average increase per month of 30% over this period, which included a healthy Easter.

We are now looking at ways to develop the product to make it even more appealing. We’ll be adding to our suite of tableaux featuring favourite Beatrix Potter characters by using scenes from the original illustrations – we’re expecting them to be very popular with Beatrix Potter devotees.

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